Policy

Privacy Policy

Last updated: August 29, 2026

Horse Jello® runs this website and store, along with all of the related content, features, and services we offer (together, the "Services"), to give you a smooth and reliable shopping experience. This Privacy Policy sets out what personal information we gather when you browse the site, place an order, or otherwise get in touch with us, and how that information is used and shared. Where anything in our Terms of Service conflicts with this Privacy Policy, this Privacy Policy governs how your personal information is handled. By using the Services, you're confirming that you've read and understood this policy.

Information we collect

Depending on how you interact with us, we may collect the following categories of information:

• Contact details: your name, billing and shipping address, phone number, and email address.
• Payment information: card or account details, transaction records, and payment confirmations, handled securely by our payment processor — we never store your full card number.
• Account details: username, password, and any preferences you've set if you create an account or manage a subscription.
• Order activity: items you view, add to a cart, purchase, return, or exchange, along with your order history.
• Support communications: anything you share with us when contacting customer support.
• Device and usage data: your IP address, browser and device type, and how you navigate the site, typically gathered through cookies and similar tools.

Where this information comes from

• Directly from you — when you create an account, place an order, or message us.
• Automatically — through your device and browser as you use the site, including via cookies.
• From our service providers — vendors we rely on to run parts of the business, such as payment and shipping partners.
• From partners or other third parties who share information with us.

How we use your information

• Running and improving the Services: processing payments and orders, managing your account, arranging shipping and returns, and personalizing your shopping experience.
• Marketing: sending promotional emails or texts and showing relevant ads, including based on items you've viewed or purchased — only where you've opted in, and you can opt out at any time.
• Security and fraud prevention: verifying your identity, protecting your account, and detecting suspicious or unauthorized activity. Keep your login details private — you're responsible for their security.
• Customer support: responding to your questions and resolving order issues.
• Legal compliance: meeting our obligations under applicable law, responding to legal requests, and enforcing our policies.

Cookies

We use cookies and similar technologies to keep the site running smoothly, remember your preferences, and understand how visitors use our site. You can manage or disable cookies through your browser settings, though some site features may not work as well if you do.

How we share your information

We do not sell your personal information. We may share it in the following situations:

• With vendors who perform services on our behalf — payment processing, shipping, data analytics, customer support, and cloud storage — limited to what they need to do their job.
• With marketing partners to help advertise to you; they handle your information under their own privacy policies. Depending on where you live, you may be able to opt out of this kind of targeted advertising.
• When you ask us to, such as directing us to ship an order or connecting a social login.
• With our affiliates or other companies in our corporate group.
• In connection with a merger, sale, or similar business transaction, or where required to comply with the law, enforce our policies, or protect our rights and the rights of our users.

Third-party links

Our site may link to websites we don't operate or control. If you visit one of those sites, its own privacy and security practices apply — we can't vouch for the accuracy, completeness, or safety of third-party content, and linking to a site doesn't mean we endorse it.

Children's privacy

This site is not directed at children under 18, and we do not knowingly collect personal information from anyone under that age. If you believe a child has provided us with personal information, contact us using the details below and we'll take steps to remove it.

Data retention & security

We keep personal information only as long as needed to provide the Services, meet our legal or accounting obligations, or resolve disputes. We use industry-standard safeguards, including encrypted checkout and secure payment processing, but no method of storage or transmission online is completely secure, so we can't guarantee absolute protection — avoid sending sensitive information through unsecured channels.

Your rights and choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights aren't absolute, and in some cases we may be permitted to decline a request.

• Access: request a copy of the personal information we hold about you.
• Correction: ask us to fix inaccurate information.
• Deletion: ask us to delete personal information we hold about you.
• Portability: request your information in a transferable format, or ask us to send it to another company, in certain cases.
• Opt out of targeted advertising or sale of data: where applicable law provides this right. If you browse with a Global Privacy Control signal enabled, we'll treat that as an opt-out request for that browser and device; we don't currently honor other "Do Not Track" signals.
• Marketing preferences: unsubscribe from promotional emails at any time using the link in those emails — you'll still receive order and account-related messages.

Additional rights for UK and EEA residents

• Object or restrict processing: ask us to stop or limit certain uses of your information.
• Withdraw consent: where we rely on your consent, you can withdraw it at any time without affecting anything we did before the withdrawal.

To exercise any of these rights, contact us using the details below. We may need to verify your identity first, and you can authorize someone else to make a request on your behalf, subject to us confirming that authorization. We won't discriminate against you for exercising any of these rights, and we'll respond within the timeframe required by applicable law.

Complaints

If you're unhappy with how we've handled your personal information, contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International transfers

Your personal information may be transferred, stored, and processed outside the country where you live. Where we transfer information out of the European Economic Area or the United Kingdom, we rely on recognized safeguards such as the European Commission's Standard Contractual Clauses, or equivalent mechanisms, unless the destination country is already considered to provide an adequate level of protection.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. Updates take effect once posted here, with a revised "Last updated" date.